Loved By Elli.

A jewellery brand that so perfectly embodies its founder’s love for simplicity and the natural world, Loved By Elli’s pieces are delicate, timeless and absolutely beautiful.

Moving from Germany to South Africa meant that founder, Jana, had to leave another life and her very strong bond with mama, "Elli" behind. Therefor, Loved by Elli Jewellery is dedicated to her, her eternal love and neverending support.

Each Loved by Elli piece is designed and handmade by me using locally sourced materials. I’m trying my best to work as ethical and sustainable as possible considering materials, tools, ressources, recycling and packaging.
— creator and founder , Jana

Jana has always loved "making things", especially on a small and delicate scale. And she quickly fell in love with working with metal, as it "seemed like an exciting different way of creating."

The stones and crystals used in Loved by Elli's pieces are all sourced from her South African home, a farm close to Matjiesfontein in the Karoo. And I absolutely love the way she describes it when saying: “I love the idea of using raw and untouched treasures from nature, making once off pieces that are unique and allow to carry a tiny part of our planet with you.”

All pieces are hand-manufactured and made out of brass and sterling silver.


There are 5 ranges to choose from: PURE, LIGHT, KAROO, MOVE and ELEMENTS.

All in some way dedicated to the beauty of mother nature, embracing natural shapes and textures through a variety of designs, hoping to encourage you to take in what is around yourself, to explore and to be present.

You can have a closer look at all of them through Loved By Elli’s online store over HERE.


These pieces and the brand in general, so perfectly captured here by Paige Wood Photography. We’re dressed by a local and sustainably minded clothing brand called Sitting Pretty and these images were shot in the farmlands near my home in the Durbanville Hills.